The marketing of free spins and bets tap into System 1 decision-making. Such offers are advertised most frequently and are judged by consumers to have little additional risk over their regular gambling activity (that is, gambling done without use of a promotional offer). This is calculated by factors such as staking and wagering requirements, and previous experiences of wins and losses. Barriers to accessing the financial rewards of a promotional offer such as wagering requirements are accepted as part of the challenge, and consumers feel confident navigating which wagering requirements are acceptable or achievable. Although rare, consumers had experienced what they considered to be significant financial reward from playing offers previously, and this was used to rationalise their continued engagement.<\/p>\n